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249 Peninsula Lake Drive
Highland, MI 48357
248-760-0270   EMAIL

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Logos & Branding    <  >   

Tokyo, Japan


This project I got to name the product, design the logo, the battery wrappers, packaging, boxes, POP displays, billboards, ads and more. A full branding project for two lines of FUJI EnviroMAX batteries. Plus, the website.

FUJI EnviroMAX batteries are environmental-friendly and more powerful than traditional alkaline batteries, and were already being marketed in Japan under another name and look. This was designed for the US market. I felt it desirable to incorporate the well-established and reknown FUJI logo. The "Enviro" and "MAX" I hope obviously speak for themselves—incorporating the environmental-friendly and maximum power aspects into the brand.

This name and logo design helped land an $8M account to Suarez Corporations Industry of Canton, Ohio to market this product in the US.


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